Most STR design firms start with a mood board. I start with numbers. I analyze up to 36 months of your property's historical financial and reservation history to produce a full performance dashboard and trend analysis. Every design recommendation that follows is backed by data, not guesswork.

Key Deliverables:

• Financial Analysis Workbook

• Executive Summary with Financial Conclusions

• Key Metric Analysis: ADR, Occupancy, Average Length of Stay, Booking Lead Time, and more

• Seasonality/Trend Analysis

• Cost Analysis

Next, I turn my attention to the market. I compile a comparable set of properties that benchmarks your rate, occupancy, and amenities against similar listings. Then, a design direction brief translates those findings into a concrete guest profile, local design themes, and a photography plan built to convert listing views into bookings.

Key Deliverables:

• Comp Set with Benchmarks to your Property

• Custom Submarket Data

• Target Guest Profile

• Local Inspiration, Attractions, Culture

A curated mood board and rendering for up to five revenue-generating rooms, complete with specific product picks and retailer links. Ready for you to execute yourself. I identify exactly what to buy and where for you (or your team) to handle execution and installation.

Key Deliverables:

• Mood Boards for Revenue-Generating Spaces

• Complete Sourcing Package

• Visual Renderings

• Photography Strategy